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It was affectionately known as "Noddy" because the camera would move up and down on a pivot in order to point to the right ident. You can see apology captions scattered around the picture and the BBC Schools and Colleges second countdown clock just above the centre of the picture. The BBC 1 globe is to its left. Notice the stripy BBC 1 lettering. By the s, the "futuristic" stripy lettering, which had been experimented with on programme slides and other captions, had been adopted on the idents for both channels.
The BBC 2 ident changed first, and was quite a departure from previous incarnations in that it didn't exist on film, nor was it a model housed in the Noddy room.
Instead, the symbol, designed by Oliver Elmes , was played out from a solid-state device, created by BBC engineers. Not only could this produce a still image, but it could also show two moving sequences, animated by the BBC Computer Graphic Workshop. Each animation lasted four seconds. The first began with a black screen onto which the stripes and the number were magically drawn from left to right by an invisible hand.
The second showed the symbol disappearing, again from left to right, as if the pen was filled with black ink. The BBC 1 globe and the clocks for both stations still existed as mechanical models. But after the success of the solid state 2, the clocks were also soon to become digital entities, leading to some subtle design changes. The ring in the middle of the clock face was replaced by a solid dot, the hour markers were also changed and on BBC 2 the logo beneath the clock would finally have all the different shades seen in the main ident.
In , the BBC celebrated 60 years of broadcasting, with a week of commemorative programmes. This 60 BBC Years globe was used to introduce them. In , because of a technician's dispute on the commercial channels, the BBC had exclusive coverage of the Olympic Games.
These days, the International Olympic Committee, like all brand owners, gets very upset if its 5-ring symbol is modified like this. Visitors could press the button and watch the world go by for a minute. Sadly the model was later removed as part of a refurbishment. In the globe went virtual, as a new computer generated identity for BBC 1 was introduced. It first appeared at 7pm on Monday, February 18th , when Wogan began his new thrice-weekly chat show. Twenty-four hours later, the new globe would be introducing a brand new soap opera called EastEnders.
Find out more about the virtual globe on the BBC 1 page also in this section. It wasn't until Easter that BBC 2 got its new logo. For the first time the digit "2" was dropped in favour of spelling out the number. The ident could be animated to show the letters emerging from the white background, or to show the letters disappearing into the background which was often seen at closedown.
When there were subtitles on Ceefax, the hard-of-hearing ear symbol was added between the first two letters. See the letters disappear into the background as the announcer introduces the last ever Moonlighting. In , the BBC decided that if it was to compete effectively with its commercial rivals, it would need a strong corporate image to make its products stand out in the market place.
A new corporate logo was commissioned to be used on its stationery, videos, books and even paper cups. The new image, designed by Michael Peters , looks back to the old, traditional BBC logo, but is updated by underlining the slanted boxes. An animated ident was produced with a jingle, which was used for BBC promotional films e. The three colours are those of the phosphors on a colour television the primary colours of light, also used in the BBC "TWO" logo.
There were also national variants. This ident was loosely based on the traditional globe and was designed by Daniel Barber. The solid-state devices that had generated the twin-stripe 2 and the COW were decommissioned, as the new globe was played out from modified laserdisc players. On BBC 2, there were a whole load of different idents, all featuring the escapades of a large "2". It was this set of idents that, it is said, have proven the worth of strong branding. Within six months of the new package going on air, the perception of BBC 2 had changed from that of a formal, stuffy channel and the audience had increased, even though the programmes themselves had largely remained the same.
Although each channel had a different style, Lambie-Nairn brought back a consistency to the idents - both featured the BBC corporate logo underneath a large numeral, clearly identifying the channels as well as the broadcaster. After only six years, the BBC decided another re-launch was necessary.
The old one, the Beeb said, was no longer up to the job. Apparently, it just didn't "work on screen". To make it work, the coloured lines underneath the three lozenges were banished, the sides were straightened from their Oddly, Lambie-Nairn reportedly claimed the logo hadn't been modern enough.
Yet after its make-over, the new, simpler logo is very reminiscent of the BBC's first from And the new typeface, based on that used on the London Underground and other London Transport, was invented in the s.
When the change was first rumoured back in August , Gerald Kaufman, the chairman of the National Heritage Select Committee said, "It seems to me there could be a more useful way of spending licence-payers' money. This confirms that while the BBC is funded by the tax-payer and theoretically accountable, in fact it does exactly what it wants to. UK is the seventh country to pass this number.
Another UK deaths were recorded today. Sidney Poitier, the first black man to win a best actor Oscar, has died at PM says hospitals will come under "considerable pressure" because of Omicron variant. Hear how we covered some of the biggest news stories since Main content. Updated: daily. Episodes available: 7 days.
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